The 100 Year Plan: Ensuring Longevity of Online Content

Automattic, the parent company of WordPress, has recently launched a groundbreaking service known as the “100 Year Plan,” offering a solution to the pressing issue of online content longevity. For just $38,000, website owners can secure their content’s presence on the internet for an impressive century. While the cost may seem steep, it guarantees that Automattic will continue hosting the content, providing peace of mind in an era where there are no guarantees that our words will outlive us. The author of the article praises this innovative service but suggests that a more affordable option should be made available, urging other companies to explore similar strategies for preserving online content. Moreover, the author proposes the option of permanently buying out domains to reduce annual fees, and advocates for Automattic to promote and curate the archived content to ensure it reaches the right audience and potentially benefits estates and cultural figures. Ultimately, the efforts made by Automattic are greatly appreciated, and the article emphasizes the need for ongoing initiatives to ensure that archived content not only survives but thrives throughout the years.

The 100 Year Plan: Ensuring Longevity of Online Content

The 100 Year Plan: Ensuring Longevity of Online Content


In the fast-paced and ever-changing world of the internet, ensuring the longevity of online content has become a growing concern for individuals and businesses alike. With websites being created and forgotten at a rapid rate, there is no guarantee that the words we publish today will be accessible in the future. However, thanks to Automattic, the parent company of WordPress, a solution has emerged: the “100 Year Plan”. This innovative service promises to keep your website online for a century, providing a sense of security for those who wish to preserve their digital footprint.

Understanding the Importance of Longevity

Why is longevity of online content such a crucial matter? The answer lies in the desire to leave a lasting legacy. Whether it’s an individual sharing their life experiences, a business showcasing their products and services, or a cultural organization archiving valuable information, the ability to preserve and access online content for future generations is vital. Without the assurance of longevity, our digital footprints risk being lost in the vast expanse of the internet, never to be rediscovered.

The 100 Year Plan: Ensuring Longevity of Online Content

Automattic’s 100 Year Plan

Automattic’s “100 Year Plan” was introduced as a solution to address the issue of guaranteeing the longevity of online content. This service comes with a price tag of $38,000, which may initially seem steep. However, it is important to note that the cost of actually hosting text-based web content is minimal. The price primarily reflects the commitment from Automattic to continue hosting the content for the next century, providing users with peace of mind.

The Cost of Ensuring Longevity

As mentioned previously, the actual cost of hosting text-based web content is far lower than the price of the “100 Year Plan”. With the advent of affordable web hosting services, individuals and businesses can easily find reliable options at a fraction of the cost. However, what sets the “100 Year Plan” apart is the promise of longevity. By investing in this service, users are essentially paying for the assurance that their content will remain accessible for years to come, regardless of the technological advancements or changes in web hosting landscape.

The 100 Year Plan: Ensuring Longevity of Online Content

The Minimal Cost of Hosting Text-Based Web Content

Hosting text-based web content, such as articles, blog posts, and other written material, is relatively inexpensive. With advancements in server technology and efficient content delivery mechanisms, the cost of hosting large amounts of text-based data has decreased significantly. This means that individuals and businesses can secure reliable hosting for their content without breaking the bank. Companies like Automattic leverage these affordable hosting services to provide users with a sense of longevity and security.

The Promise of Automattic’s Hosting

When utilizing Automattic’s hosting services, users not only enjoy the benefits of affordable and reliable web hosting but also gain access to the company’s expertise in guaranteeing the longevity of online content. Automattic’s commitment to the “100 Year Plan” ensures that users’ websites and digital content will be maintained and accessible for decades to come, weathering the challenges of technological advancements and changing online landscape. This promise is particularly valuable for individuals and organizations looking to preserve their online presence and leave a lasting legacy.

The 100 Year Plan: Ensuring Longevity of Online Content

Challenges in Guaranteeing Longevity

Guaranteeing the longevity of online content is not without its challenges. The internet is a dynamic and rapidly evolving environment, with new technologies and platforms constantly emerging. As a result, ensuring that content remains accessible and compatible with future digital platforms becomes increasingly complex. Technological obsolescence, changes in web hosting infrastructure, and the risk of data loss all pose significant challenges to the longevity of online content. However, companies like Automattic are actively working to address these challenges and provide robust solutions for content preservation.

The Need for a More Affordable Option

While Automattic’s “100 Year Plan” offers a valuable service for those willing to invest in long-term content preservation, there is a growing need for a more affordable option. Not everyone can afford the high price tag associated with the current offering, and this limits the accessibility of ensuring longevity for a broader audience. It is essential for companies in the web hosting industry to consider introducing more affordable plans that provide users with the confidence that their content will be preserved and accessible for years to come.

The 100 Year Plan: Ensuring Longevity of Online Content

Strategies for Preserving Online Content

In addition to the services offered by Automattic and other web hosting companies, there are strategies that individuals, businesses, and content creators can employ to ensure the longevity of their online content.

Permanently Buying Out Domains

One such strategy is permanently buying out domains on the Domain Name Service (DNS). By purchasing a domain outright, individuals and businesses can reduce the costs associated with annual domain fees. This not only provides financial stability but also offers the assurance of retaining ownership and control over the domain, even if future circumstances necessitate changes in web hosting providers or platforms.

Promoting and Curating Archived Content

Another effective strategy for preserving online content is to actively promote and curate archived material. By showcasing the value and relevance of archived content, individuals and organizations can ensure that it finds an audience and continues to be discovered over time. This can be done through social media campaigns, email newsletters, and collaborations with other content creators or platforms.

Ensuring Archived Content Finds an Audience

Finally, efforts should be made to ensure that archived content continues to find an audience, even as technological advancements change the way we consume online information. This can be achieved through search engine optimization (SEO) techniques, adapting content for emerging platforms and devices, and actively engaging with communities and discussions relevant to the archived material.


In an era where the internet has become an integral part of our lives, it is crucial to address the issue of ensuring the longevity of online content. Automattic’s “100 Year Plan” offers a valuable service that provides users with the confidence that their digital footprints will be preserved for generations to come. However, there is a need for more affordable options to make content preservation accessible to a wider audience. Additionally, individuals and businesses can employ strategies such as permanently buying out domains, promoting and curating archived content, and actively ensuring that the content continues to find an audience. By taking proactive measures and exploring innovative solutions, we can work towards preserving the rich tapestry of online content and leave a lasting legacy for future generations to cherish.

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